Shannon Skillern
00.
01.
02.
03.
04.
05.
Information
Project: All—Places
Project: Amplifye
Project: Etset
Project: Midi
Project: Personal Day
 
   shannonskillern@gmail.com

 Shannon Skillern brings a distinctive vision to art direction, shaped by over twenty years of design, concept, and trend forecasting experience in fashion, with brands including ZARA, Reformation, Cult Gaia, Le Kasha, and Monday Swimwear. A graduate of Parsons School of Design and Central Saint Martins, she has evolved her practice from fashion design into comprehensive creative direction for emerging brands.

Since founding her accessories line SHANNON BOND in 2022, Shannon has expanded her focus to art and design direction, consulting with brands in the beauty, fashion, tech, and wellness sectors. Her approach bridges commercial sensibility with refined aesthetic vision—translating brand identity into cohesive visual experiences that resonate.

Shannon Skillern
shannonskillern@gmail.com
Instagram
05.Project

For Outset
Los Angeles
2024 Personal Day

Scope:
Creative Territories, Visual Identity
Deliverable: Brand Creative Direction and Visual Identity.
Developed creative direction for Personal Day, a talent-led acne care brand targeting Gen Z. This scope involved presenting multiple creative concepts to establish the brand's visual identity, including high-level creative concepting, color palette development, and photography style direction. Alternative concepts not selected by the client are shown below. Also oversaw Visual Identity phases through to brand styleguide.